There is a Strong Link Between Brand Strength and Sustainability
By Bahar Gidwani Part 2 of a 5 part series In a previous post, we laid the foundation for comparing a huge database on brand strength with the world’s largest database on corporate sustainability....
View ArticleIs The Correlation Between Brand Strength and Sustainability Due to Random...
By Bahar Gidwani Part 3 of a 5-part series In the previous posts in this series, we showed that there is a strong correlation between brand strength as measured by the Brand Finance Brand Strength...
View ArticleThe Relationship Between Brand and Sustainability Is Getting Stronger
By Bahar Gidwani Part 4 of our 5-part series. In the last post in this series, we examined our finding that brand strength and sustainability are correlated. We found evidence that the relationship...
View ArticleWhich Sustainability Factors Are Most Linked to Brand Strength?
By Bahar Gidwani Part 5 of our 5-part series In the previous posts in this series, we have described the relationship between Brand Finance’s Brand Strength Index and CSRHub’s sustainability rating....
View ArticleSo Long Until September
By Carol Pierson Holding To my readers, I’m writing today to let you know I’m going on sabbatical for six weeks to work on a longer piece. For the last two years, this blog has been my curriculum...
View ArticleCSRHub & RepRisk study links CSR Performance & Reputational Risk
FOR IMMEDIATE RELEASE New York, NY, USA and Zurich, Switzerland – May 13, 2015 – CSRHub and RepRisk are pleased to announce the findings of their joint research report on the link between perceived...
View ArticleHeineken’s Bold Approach to Increasing Their Transparency
By Jeff Hayes Sustainability professionals are chronically over-worked, and the idea of reviewing another sustainability report – even one from a leading global brand – often gets filed under “good...
View ArticleSite Selection Magazine Corporate Social Responsibility (CSR) Analysis
By: Bahar Gidwani Do some states attract more progressive companies while others receive investment from companies who are thought to be less socially progressive? If so, why might this occur? A...
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